Marketing Translation Services
There is more to marketing translation services than just translating text into the target language. The translation also must convey the correct marketing message to the targeted audience, and cultural differences, tone and writing style all must be taken into account for successful communication and the prevention of possible offence to the reader. Marketing plays an important role in creating awareness of a product or service, and in today’s competitive market, with so many companies providing similar services or products, marketing materials translated into the targeted language are more likely to be successful, given that consumers are four times more likely to respond to materials in their native tongue.
Digital Marketing Translation Services
With the internet so easily accessible all over the world, and the ability to purchase from overseas companies, more and more consumers prefer to shop online from the comfort of their homes or offices. Marketing translation services have become increasingly utilized to achieve higher responses to digital marketing. The introduction and availability of Smartphone cell phones has increased this need even further. Now companies can send SMS or MMS messages directly to cell phones, creating a form of instant marketing. Whilst email marketing can be effective, with an SMS or MMS the message is received and read instantly, thus bringing about quicker action. The current trend in ‘Apps’ has also brought about a greater need for marketing translation services. Having an App installed on a cell phone raises the awareness of the brand, and by translating the App into multiple languages, a larger audience is reached.
Marketing Translation Services for Social Media
The most current form of internet marketing these days is the use of Social Media platforms, such as Facebook, Twitter, and Tumblr. Utilizing these platforms broadens the target audience by millions, and is a brilliant lower cost strategy. To reach foreign consumers, marketing translation services can provide appropriate translations per required language, thus reaching millions more.